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Are You Guilty of Creating High Effort Customer Experiences?

By Erica Marois | Date Published: June 09, 2016 - Last Updated August 22, 2018 | Comments

Is it easy for customers to do business with your company?

According to American Express research, the average happy customer tells nine people about their experience. Not only that, but 86% are willing to pay more for great customer service.

The best way to deliver great customer service is to make it easy. The fastest way to drive customers away: make things difficult.

Are you guilty of creating high effort customer experiences? View this slideshow for insight from the #ICMIchat community. They share the characteristics of high and low effort experiences, as well as advice for making customer service easier.

Join us next week for a chat about "The DNA of a Great Contact Center Manager". It kicks off at 1pm ET on Tuesday. Just use and follow #ICMIchat on your favorite Twitter app to join us. 

Erica Marois, Sr. Manager, Content and Community, ICMI
As the Senior Manager for Content and Community at ICMI, Erica creates content and experiences that empower contact center professionals to deliver better service. She brings over 15 years of content and community management experience to ICMI and a passion for storyteller. Erica is a connector of people – in any medium – and loves bringing contact center leaders together to solve problems. Want to get more involved in the ICMI community? Reach out to Erica via email: [email protected]
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